Mercy For Animals’ vision is a world where animals are respected, protected, and free to pursue their own interests. Leah Garcés serves as MFA's president. Leah has nearly 20 years of leadership experience in the animal protection movement.
Highlights:
Time stamp:
[01:50] Why is Mercy For Animals different from PETA or WWF
[03:00] Working with corporates and campaigning
[05:30] Understanding the factory farmer's perspective
[06:30] Story of Craig Watts, the chicken farmer
[10:00] Being a vegan and living the values
[14:00] Why colloboration works and role of confrontation
[18:00] Job opportunities for farmers
[20:00] Plant based food startup
[23:00] Lessons from the book Grow
[24:45] 10 year vision
Useful links:
Mercy for Animals
Leah's linkedin
Leah's Twitter
GRILLED: Turning Adversaries into Allies to Change the Chicken Industry
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